Agent by EthicAlly: fundraising for people and planet

Raise funds
Create impact
Find change
like the Planet deserves.

Empowering organizations, changemakers, and movements advancing causes for people planet. An impact-first toolkit for fundraising, changemaking and stewardship.

Made for impact, not margins

Most fundraising tools rely on pressure tactics, hidden fees, and extractive infrastructure. We know it can be done differently, and we are here to prove it.

Agent is a social-impact toolkit made for organizations, changemakers, and movements advancing people and planet. It's a consent-first, climate-aligned, and community-powered toolkit built for a world that needs impact, more than ever. It's designed to help you own your impact, without giving up your values.

Why Fundraising Tech Needs to Change

Fundraising should be built on choice, impact, and shared purpose for people and planet. But most tools weren't designed that way.

  • Manipulative tactics are baked in: Dark patterns, guilt trips, and pressure tactics erode long-term trust and community power.
  • You don't own your data or your relationships: Many platforms gatekeep data and restrict your autonomy, disconnecting you from your supporters and communities.
  • The planet is an afterthought: Most infrastructure is carbon-intensive, extractive - and not designed for real life scale.
  • Inclusion isn't built in, it's tacked on: Accessibility, equity, and environmental justice are often afterthoughts.
  • "Free" platforms come with hidden costs: If the product is "free," you, your donors, and the planet often become the product.

That's why we're building Agent.

Agent was built with the intention of honouring those who create good; using technology and intention to create focused impact, without compromising what matters.

What Makes Agent Different

Launch campaigns anywhere

Create and embed donation flows in minutes.

One line of code drops your donation form, payment processor, and storytelling tools directly into any website, without third-party branding or static templates. Agent also creates instant landing pages at no cost ✨

Your campaigns reflect your community and your commitment to people and planet - not to a platform.

Raise more - without compromising consent or sustainability

Let donors cover fees transparently, not manipulatively.

Fee coverage opt-ins are always optional, honest and respectful. Never defaulted, never deceptive. Transactions are built around informed choice, communicating real impact to those that care to know.

Reciprocal care is a core tenant of stewarding impact. We help you put them first.

Reach the right people, right when it counts

Search created for impact.

Agent allows you to find and mobilize existing givers and members using natural prompts like: β€œEveryone who gave at least $50 last year.” "Everyone who had a signup in 2024..."

This process uses predicates that were built without reliance on AI infrastructure.

Impact shouldn't require a data science degree (though it never hurts to have one).

Unify your relationships

See the whole story with Composite Profiles.

Go beyond flat supporter records. Agent allows campaign admins to unify their understanding of fundraising by consolidating their various data sources into a single view.

Fundraising is relational. Know your critical supporters, and what speaks to them.

Lower your costs. Keep your autonomy.

Core tools that run on your machine, not in the cloud.

Agent was designed to delegate heavy processing tasks to your local computer instead of relying fully on extractive infrastructure.

Agent's server (Conductor), can be hosted on your own infrastructure. That means less bloat, faster performance, and more versatility for your impact.

You stay in charge - technically, financially, and ecologically.

Technology built with intention

Build journeys that align with your values, and scale your impact.

Agent doesn't force you into a single idea of conversion.

We provide customizable and intentional tooling - designed to build trust, drive pledges, and uphold your values every step of the way.

Impact should never come at the cost of integrity or sustainability.

Who we Ally with

EthicAlly is determined to provide empowerment to organizations and movements advancing causes, justice, and reconciliation for people and planet.

  • πŸ³οΈβ€πŸŒˆ Social justice and human rights campaigns
  • 🌱 Climate justice, land care, and ecological stewardship orgs
  • πŸ§‘πŸ½β€πŸŒΎ Mutual aid networks and food sovereignty initiatives
  • 🧠 Mental health, trauma response, and care providers
  • πŸ“£ Grassroots organizers and frontline defenders
  • πŸ₯ Medical relief and humanitarian aid teams (from local clinics to global groups)
  • πŸ₯« Community kitchens, food aid, and survival infrastructure for displaced peoples
  • πŸ›οΈ Purpose-led and sustainability-focused institutions
  • 🌊 Environmental justice movements
  • 🌏 Community and ecological resilience networks

We believe the greatest capacity for impact should be lent to those who fully understand. We don't make exceptions.

About the Builder

Agent is built by a technologist with over a decade of experience in full-stack engineering, software architecture, and systems that sustain real organizations. I left an established nonprofit tech company, not because I lost trust in technology, but because I saw what happens when impact is no longer the cornerstone of collective values.

I've seen how, when impact is controlled by those who treat people and planet as expendable, it undermines the work of the causes that need it most - always at their expense.

That is why I'm building Agent as more than "software with a mission." It's a refusal to accept tools built for profit at the expense of the communities they claim to serve. My work is rooted in resilient, and values-first technology placed directly in the hands of groups defending people, land, and futures.

I refuse to accept impact being compromised because capital has other plans, aimlessly wondering into the future. And I refuse to sit idly when I know I have the knowledge and means to build tools that put real impact where it belongs: in the hands of those who need it most.

EthicAlly (and our values)

The EthicAlly Initiative aims to solidify and create an assembly of technologists, activists, and changemakers who understand how focused tools, and applied skills can amplify causes and organizations that need that impact, more than ever. Those with an unyielding relationship with impact.

As we grow, so does our understanding that technology can be a focused tool for impact, without compromise.

Agency + Autonomy

We protect the dignity of choice. For you, your communities, and the ecosystems you serve.

We believe all people deserve space to know themselves without fear. We create tools so your work can honour the existence of those you serve most - for your communities, your stories, every future, and the planet we share.

Impact first

We're not here to scale your dependency. We're here to help end it.

We build to remove the burdens of platform lock-in and unpredictable SaaS pricing. Sustainable impact shouldn't rely on the financial wonderment of an profiteering boardroom, nor come at the expense of ecological well-being.

Courageous Integrity

Do the right thing (especially when it's not easy). That's who we build for.

Impact without compromise demands bravery. Agent is built for organizations and movements that don't just speak values: they act on them, for people and planet. This software is your ally in holding that line.

Resilience

Software should continually empower what matters - not distract from it.

The tools need for world and life-saving impact should be built to serve those that need it; as they need it. We aim to provide organizations who live and breathe impact with a sustainable and perpetual means of doing so.

Ready to Ally with us?

Let's make impact and values first fundraising the status-quo for people and planet.

Agent is quickly nearing its first demo release. We're calling in aligned builders, organizations, and movements ready to steward a future built by justice, sustainability, and care - not profit.

Pilot Agent in Your Work

Get early access and help shape the future of ethical fundraising. If your campaigns are boxed in by overpriced tools or extractive terms, Agent was built for you.

Help us test real campaigns, stress our edge cases, and prove that ethical tech can be the future of impact. Even if it's to let us know this matters to you.

Build Tools Worth Using

Agent isn't VC-backed. It's intentionally impact-driven software built for scale, durability, and an understanding of the effort it takes to sustain it.

If you have overlapping interests in impact, and people and planet: let's connect.

Help Carry It Forward

Agent is still early, and we're not just looking for users. We're seeking advocates, signal-boosters, and anyone who believes fundraising software shouldn't be built on exploitation.

If you're building or supporting ecosystems that protect people and planet, let's connect.